Be brief and straight to the point. Remember job seekers are looking through many adverts.

Keep your copy in second person; wherever possible try to speak "to" the readers and not "at" them. examples like "Your role within the company will be....."

Where’s the benefit? What's the difference about coming to work with your company as apposed to somewhere else? I.e. is there scope for promotion within the company? Maybe you offer free parking.

Entice and tease the reader. Place a smaller ad in the paper and give it the briefest possible description. Put a link at the bottom of the advert directing the reader to view and apply online. Remember online you pay the same for 10 words as you do for 100 words!

Be creative. Stand out from the clutter of ads around you. If for example you want to portray a fun and creative, happy work environment, then let that show through the layout and copy of the advert. The same applies if you want to be out of the limelight, keep your ads simple and boxed.

Is your service provider is setting your ads correctly? Widows, hyphenation and ampersands for example should be avoided wherever possible. Make sure numbers and names are not broken over two lines.

Test the waters first. If you are intending of doing an extended campaign over a period of say two weeks, book only a weeks worth of space. Gage the response you get that week and if it’s inadequate and you need to advertise the following week, then book more space.

Think outside the square. Most ads in the papers situations vacant are set in portrait style. Why not set an ad in landscape! Rather than a 15x2 make it a 6x5 (6ccms deep by 5 columns wide) they both cost the same as the total space booked is 30ccms, but which do you think will stand out?

Follow the "KISS" theory, keep it simple stupid! Apply this to your copy and layout. Bullet points are always a good way to keep things simple and to the point.

Multiple Ads can be compo sited into one. This will group all your ads into one space, give brand presence and allow the reader to view all the jobs you have on offer at your company. There’s also cost saving benefits.

To discuss your recruitment advertising please feel free to get in touch today!

Kind Regards,

Matthew Haase