by Alli Mendoza

With millions of web sites and businesses out there, it's hard to stand out. How do you get your customers' attention? More importantly, how do you keep your customers' loyalty?

The best way to get attention and loyalty from your customers is by building a POWERFUL BRAND!
Be brutally honest when you answer to the following questions:

•  Why would anyone use your web site instead of your competitor's site?
•  Why would anyone buy from you instead of your competitors?

Your site or business has to be different and better than your competitors in order for your prospective users or customers to prefer it over your competitors. If you don't see a difference, create one so you can set yourself apart from your competitors.

You can set yourself apart by having better quality, price, service, integrity, reputation or a combination of different factors.

If you haven't started your business, you still have a lot of flexibility for setting yourself apart from your prospective competitors. You can learn a lot from their mistakes and whatever is working for them. Find any market niche unfilled by your competitors or find any unsolved problem.

Try to be the best solution for the worst problem that your prospective customers are having. Better yet, try to create and market your product or service as the best "pain killer" for the excruciating "pain" your prospects are having.

Focus on the narrowest niche possible. Devote your resources on being the best in that niche. If your customers think of you as a specialist, you will maximize your income!

Alli Mendoza is the publisher of www.SmallBusinessWizards.com. This site specializes in helping busy entrepreneurs get FREE tools, articles and other resources for time-saving and money-saving strategies for web site promotion and small business marketing. Email: Alli@SmallBusinessWizards.com.